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 | The New Work of the Nonprofit Board
Too often, the board of a nonprofit organization is little more than a collection of high-powered people engaged in low-level activities. But that can change, the authors say, if trustees are willing to discover and take on the new work of the board. Wh...
Manufacturer: Harvard Business Review
| $6.50
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 | Blue Ocean Strategy: Creating Blue Oceans
In today's overcrowded industries, companies constantly struggle for a share of the market. Competition is fierce--a bloody "red ocean"--and the profit pool is forever shrinking. This chapter introduces a new approach to success by creating "blue oceans...
Manufacturer: Harvard Business School Press
| $6.95
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| Interactive Marketing: New Channel, New Challenge
E-mail and Web-based merchandising are the key forms of Internet marketing. E-mail campaigns build customer relationships, drive sales, and begin valuable customer service when purchases have been made. Web site merchandising gives vendors a direct link...
Manufacturer: Harvard Business School Press
| $6.95
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| How to Practice Evidence-Based Management
This chapter illustrates how and why so many of the current standards for judging business ideas and management practices are flawed and offers some alternative ways of approaching the marketplace for ideas that are more consistent with the fundamentals...
Manufacturer: Harvard Business School Press
| $6.95
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| Blue Ocean Strategy: Overcome Key Organizational Hurdles
Once a company has developed a blue ocean strategy with a profitable business model, it must execute it. For managers facing the challenge of execution there are four hurdles to deal with, ranging from waking up employees to the need for a strategic shi...
Manufacturer: Harvard Business School Press
| $6.95
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| Blue Ocean Strategy: Reach Beyond Existing Demand
How do you maximize the size of the blue ocean you are creating? This chapter provides a guide to reaching beyond existing demand, encouraging companies to challenge the conventional strategy practices of focusing on existing customers and finer segment...
Manufacturer: Harvard Business School Press
| $6.95
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| Blue Ocean Strategy: Focus on the Big Picture, Not the Numbers
Most companies' strategic planning process keeps them wedded to red oceans, competing within existing markets. This chapter develops an alternative approach to the existing strategic planning process that is based not on preparing a document but on draw...
Manufacturer: Harvard Business School Press
| $6.95
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| Blue Ocean Strategy: Build Execution into Strategy
A company does not consist solely of top and middle management. A company is everyone from the top to the front lines, and it is only when members of an organization are aligned around a strategy and support it, for better or worse, that a company stand...
Manufacturer: Harvard Business School Press
| $6.95
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 | What Really Works (HBR OnPoint Enhanced Edition)
When it comes to improving business performance, managers have no shortage of tools and techniques from which to choose. But what really works? What's critical, and what's optional? Two business professors and a former McKinsey consultant set out to ans...
Manufacturer: Harvard Business Review
| $6.50
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