| PRODUCT DETAILS | | Meatball Sundae |  | |
Meatball Sundae
Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation.
American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a website's home page anymore; they go in the back door, to just the place Google sent them.
New Marketing, whose tools include things like MySpace, You Tube, websites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae." A big, ineffective mess.
In his trademark style—clear, accessible, jargon-free, and full of real-life examples—Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.
Manufacturer: HighBridge Company
Price Range: $14.11 - $26.95
 Meatball Sundae
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| User Reviews |  | Essential Reading for Nonprofit Execs
rating: 5
Seth Godin is an expert on the use of new web-based marketing techniques. In the Meatball Sundae, he provides big-picture descriptions and examples of fourteen trends that are changing the business and marketing world. The book is visionary and easy to read but does not provide how-to details.
This is essential reading for not-for-profit executives whose organizations live and die based on the success of their marketing and fundraising efforts. While the book is aimed at the private-sector, imagine how you can make use of eBay, YouTube, Digg, and blogs to fundraise and draw attention to your cause.
Perhaps the best example of these strategies (not discussed in the book) at work in the public sphere is the success of Obama's online fundraising and community organizing machine. http://www.washingtonpost.com/wp-dyn/content/article/2008/03/27/AR2008032702968.html?nav=rss_politics
This is must-reading for everyone who wants to change the world.
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Thinking Through Your Decisions
rating: 5
One thing about Seth's books is they always get me to thinking, and re-thinking. This time, I'm thinking about marketing in today's crazy upside-down new world. Every entrepreneur worth her/his salt should be thinking through their decisions about adopting new techniques, such as blogs and Twitter, and not just tag along with the crowd. Seth helps us sort it all out. For an expansion of concepts found in my own book, "The Expert's Edge," put this book on your study list too!
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New Marketing vs. Old Marketing ( Do not miss it!)
rating: 5
Hi Seth,
i have been following your blog like a year and reading your posts almost everyday. I also bought your book " Meatball Sundae" it is a great book everyone who has "gatekeepers"(who does underestimate technology and power of online marketing tools and love their dark caves) in their company should buy, read and apply, give the same examples or similar ones to their executives and you will finally win the challenge(i did it and it is working).You may easily convert them into "new marketing" lovers. i have been thinking to write you since along time but could not find time because i am reading your intelegence whenever i have time( always excuses:)).You have changed the way i look at the new marketing. Anyway soon i will order all your books from Amazon they are making everythng crystal clear and easy. I highly reccomend everybody to read them. I hope you will continue to write them.
All the Best,
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Same Song -- But It's a Good One
rating: 5
Godin continually wows me with his ability to convey the same messages in new and different -- and entertaining -- ways. I found many noteworthy ideas and thoughts in this book -- specifically, don't try to go after the hard-to-reach customers; stick with the ones you have and serve the heck out of them.
I liked the variety of examples Godin gives -- both "do this" and "don't do this." The real-life case studies drive home his points.
Anyone in business today should be considering these topics and figuring out NOT how to make New Media work for them, but how to adjust their existing business to take advantage of what New Media is.
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Over-rated, generic info, no substance
rating: 1
I've read this book and listened to Godin speak, and I can tell you buying and reading this thing is a waste of time. His points are long-winded and not terribly important. If you're in traditional media and you're still trying to convince someone that "the internet" isn't a fad, this book is for you. However, if you live in work in the modern marketing age, you'll find nothing here of value.
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Meatball Sundae
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